TaylorMade Golf have today unveiled their new SIM2 family range of clubs, including Drivers, Fairways, Rescues and Irons.
Building on the success from last yeas SIM range, the SIM2 delivers a new level of forgiveness, speed and distance.
With the original SIM Driver, TaylorMade focused on reshaping the driver to deliver speed and aerodynamics at the most critical stage of the swing – those milliseconds right before impact. Embracing the evolution of design, now TaylorMade has reinvented the way drivers are constructed with an increased focus on enhanced forgiveness while maintaining speed and optimal launch conditions.
Tomo Bystedt, TaylorMade’s Senior Director of Product Creation said “Forgiveness equals confidence. In 2020, we built a driver that was aerodynamic, promoted favourable launch properties and had one of the hottest faces in golf. By increasing forgiveness with SIM2, SIM2 Max and SIM2 Max•D, we have truly engineered a driver that has no trade-offs. Golfers can step to the tee box and have the freedom to swing with confidence every time. Knowing they have a driver that checks all the boxes: Forgiveness, speed and distance with a beautifully crafted aesthetic.”
Forged Ring Construction
The SIM2 Drivers feature a new design called Forged Ring Construction. Utilising a lightweight and high strength aluminium that’s precision milled, the adjoining feature unites the critical components of the driver head into a singular force.
Full Carbon Crown and Sole
A new high-strength carbon was developed precisely for the sole and designed for enhanced durability in protection against damage from turf interaction and contact at high speeds. The expanded use of carbon saves a considerable amount of weight that has been redeployed onto the Inertia Generator in the form of a heavy rear weight (16g SIM2, 24g SIM2 Max and 22g SIM2 Max•D). Placing this substantial weight low and back in the club moves the CG projection to centre face, optimises launch conditions and maximises MOI.
Milled Back Face Cup with An Intelligently Optimised Sweet Spot
The milled back face cup is a strong and resilient material to encourage faster ball speeds. Behind the face, internal CNC milling varies face thickness and pinpoints performance where golfers need it the most.
Relying on the data used to develop Twist Face®, the company mapped the most common impact locations among golfers of all skill levels – which revealed a mis-hit pattern that extends from low heel to high toe. The milling process allows the company to precisely tune the thickness of the face to promote peak speed in those areas. This intelligently engineered sweet spot has an oval shape and stretches diagonally from the high toe toward the low heel. Ultimately, it results in a sweet spot that is designed to capture more shots where golfers are more likely to hit it on the face.
Speed Injected Twist Face & Speed Pocket
Speed Injected Twist Face continues with SIM2, SIM2 Max and SIM2 Max•D, and each driver head is inspected, measured and tuned for maximum speed and to ensure conformity. The patented Thru-Slot Speed Pocket rests on the sole of the driver, maintaining the marquee purpose of protecting ball speed and performance on shots struck low on the face.
There are three new models available.
The reconstructed SIM2 delivers high MOI properties with a heavy 16g steel weight positioned on the Inertia Generator. The TPS Front Weight is strategically located behind the face to encourage optimal launch with low spin characteristics, delivering complete performance that is low on spin and high on forgiveness.
With an intense focus on speed and forgiveness, the SIM2 Max delivers high MOI properties with a heavy 24g tungsten weight positioned on the Inertia Generator. The TPS Front Weight is strategically located on the sole of the club to encourage the optimal mid-to-high launch with mid-to-low spin properties, delivering complete performance and max forgiveness.
Traditional draw-bias drivers come with a trade-off, sacrificing forgiveness for a right-to-left ball flight. The all-new SIM2 Max•D features a repositioned Inertia Generator that’s closer to the heel, encouraging a heel CG that’s low and back for more forgiveness – designed to deliver a higher launch with the largest, most forgiving face in the SIM2 line-up. The end result, a draw-biased driver without compromise.
SIM2 Titanium, SIM2 Max and SIM2 Max•D Fairways
SIM2 Titanium, SIM2 Max and SIM2 Max•D Fairways
The resurgent momentum of V Steel™ propelled the original SIM fairways to reset industry standards. For 2021, TaylorMade focused on refining that breakthrough technology to drive centre of gravity lower to promote enhanced forgiveness and optimal launch conditions.
Powered by the iconic V Steel design that promotes enhanced turf interaction and playability from various lies, improved weight distribution delivers pinpoint CG projection for optimal MOI and launch properties.
The more compact SIM2 Titanium fairway features a 170cc pear shaped head for a Tour-inspired look at address while still maintain a generous face size – combining properties of playability and forgiveness. It features a lightweight carbon construction with the revolutionary ZATECH Titanium Face and a heavy 80g steel sole weight. The strategically positioned weight creates an ultra-low CG that creates 5% greater MOI than its predecessor.
With progressive face sizes for strategic forgiveness, the SIM2 Max fairway has a larger 190cc footprint and with a face constructed from strong C300 steel. Also featuring the reinvented V Steel for exceptional versatility from all lies, the SIM2 Max has refined weighting designed for forgiveness, higher launch, and peak trajectories.
Using data collected during the development of Twist Face, which shows the correlation between handicap, mis-hit dispersion and the need for draw-bias equipment, the 195cc SIM2 Max•D has been optimised for forgiveness with the largest head and face area in the current family of fairways.
Matching the aesthetics of the SIM2 driver family, the carbon crown and contrasting chalk colour help frame the ball at address and improve alignment.
SIM2 & SIM2 Max Rescues
The impact of the original SIM Max Rescue was felt at every level of the game, from the amateur ranks to the world’s best. Week in and week out, SIM Max Rescue was played on Tour with approximately a dozen of the breakthrough hybrids in play any given Sunday. It even accounted for wins with current World No. 1 Dustin Johnson winning the 2020 Travelers Championship in record-setting fashion with two SIM Max Rescues in his bag.
Building on that success, TaylorMade has expanded its hybrid offerings in 2021 to include the SIM2 Rescue and SIM2 Max Rescue. Fueled by the Tour pedigree of its predecessor, the SIM2 Rescue was designed with insights from Johnson, Rory McIlroy and more.
It offers a fast and sleek appearance that seamlessly transitions any golf bag from iron to metalwood. A compact players shape provides added versatility for the golfer who wants an iron-like ball flight and workability. A new leading edge design, sole geometry and optimised CG placement maintain the forgiveness of the original SIM Max Rescue – ultimately delivering the distance of a game improvement hybrid without sacrificing precision and control. It features a +/- 1.5° loft sleeve to further dial in performance.
Relying on the V Steel technology that revolutionised hybrid performance, the SIM2 Max Rescue brings Tour-validated results to golfers at every level. A more refined sole geometry redistributes weight for increased forgiveness while maintaining low CG properties.
The ultra-strong C300 Steel face delivers a powerful ball flight and when paired with Twist Face, the corrective face curvature that’s designed to give everyone straighter shots on mis-hits, golfers can expect better distance and accuracy more often.
SIM2 Max and SIM2 Max OS Irons
In developing this new iron construction, the company charted thousands of shots from players of every skill level – in the process identifying the most tightly clustered impact areas among solid strikes. Leveraging that data, engineers set out to expand the sweet spot to capture more of those shots, effectively pinpointing performance where golfers need it the most.
The strong, lightweight polymer material spanning the entire cavity helps to secure the topline and provides additional rigidity in the upper part of the face. It works in unison with the flexible Thru-Slot Speed Pocket™ to create a larger unsupported area of the face, which translates to improved flexibility engineered for increased ball speeds and distance. That added flexibility made it possible to deliver the larger, more intelligent sweet spot.
Beyond added distance and speed, Cap Back Design helped produce a higher MOI with increased clubhead stability at impact to discourage twisting, which allows the golfer to enjoy solid strikes more often. When paired with the ECHO® Damping System, the multi-faceted design helps to minimise unwanted vibrations that create the harsh feel associated with traditional distance irons. Producing the signature forged-like feel and sound of SIM irons.
Eclipsing the performance of conventional cavity backs, SIM2 Max and SIM2 Max OS provide a pathway to better forgiveness, distance and feel.
Enhancing the ECHO® Damping System – Elevated Feel, Powerful Distance
Implementing Cap Back Design allowed TaylorMade engineers to redesign the ECHO® Damping System – which features a more concentrated HYBRAR material in SIM2 Max and Max OS irons. This super flexible insert stretches from heel to toe and is completely encapsulated. The softer polymer blend utilises multiple contact points across the face to channel away vibrations, further contributing to the forged-like feel while still promoting maximum face flex.
Every Iron Engineered for Accuracy & Forgiveness
The new intelligently designed sweet spot is strategically positioned to capture the most common impact points, delivering explosive ball speeds and consistency where golfers need it the most. While that added forgiveness is fuelled by Cap Back Design, the proven performance of Progressive ICT continues to enhance accuracy throughout the set.
Most game improvement irons have an inherent right-bias, which is why many equipment makers resort to heavy offset to counterbalance the effect. With SIM2 Max and Max OS, however, Progressive ICT gradually shifts the sweet spot toe-ward in long irons to promote a neutral ball flight while also delivering corrective performance on the common right miss.
An array of technologies, such as a fluted hosel, 360° undercut and an ultra-thin face, work in harmony to deliver a low CG that is engineered to produce a high penetrating ball flight.
SIM2 Max OS – Oversized for More Stability
Equipped with the same technologies that power SIM2 Max but bundled into a low CG oversized package, SIM2 Max OS is the longest and most stable iron in the current TaylorMade family. It features a wider sole, stronger lofts and accentuated draw-bias in comparison to SIM2 Max.
The new Taylormade SIM2 range of products will be available at retail from February 19th 2021. To book your custom fitting (dependant on Covid restrictions), please contact the team at The Springs GC or Kilnwick Percy GC.